Intellectual Property Case Tracker

Likelihood of Confusion: In re Lucien G. Lallouz

The Board reversed a refusal to register of the mark CASA BLANCA for distilled spirits, namely, spirits distilled from the blue tequilana weber variety of agave plant that had been refused registration on the basis of a perceived likelihood of confusion with CASABLANCA for wine. Finding that the mark CASABLANCA was “highly suggestive” and that it was insufficient evidence that the types of alcoholic beverages were related, the Board permitted registration of CASA BLANCA.

In re Lucien G. Lallouz, Serial No. 90782980 (March 27, 2026) [not precedential]