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Intellectual Property Blog

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McBrayer Blogs

Another Consumer Transparency Requirement for Businesses: The FTC finalizes the “Click to Cancel” Rule

Posted In FTC

The Federal Trade Commission routinely develops, amends, and enforces various rules related to consumer protection including transparency and choice requirements, many of which involve consent, privacy, and data security. More >

Is a Text Prompt in AI Software the Same as a Brushstroke to a Canvas? The Copyright Office Thinks Not.

Posted In AI, Copyright

On September 26, 2024, Jason Allen sued the Copyright Office in Colorado over the Copyright Office’s 2022 refusal to register “his” work entitled “Théâtre D’opéra Spatial.” 1:24-cv-02665. The “his” in the preceding sentence is not my cynicism about Mr. Allen’s authorship of the work; it is simply the open question that can be objectively argued either way. Mr. Allen says it is his. The Copyright Office determined it is not. More >

No, Google, I Don’t Want You to Write My Letter

The 2024 Olympics have come to a close, and as we all look back on the memories made and records set in Paris (and Tahiti, of course!), I can’t help but focus on a commercial that irritated me to no end. The commercial promoted Google’s Gemini AI technology by featuring a proud father working with his impressionable daughter, who the ad tells us was looking up to track star Sydney McLaughlin-Levrone. The doting but modest father explains that his daughter “wants to show Sydney some love (by writing a letter), and I’m pretty good with words, but this has to be just right. So Gemini: Help my daughter write a letter telling Sydney how inspiring she is, and be sure to mention that my daughter plans on breaking her world record one day.” More >

SCOTUS: You Can't Register Someone Else's Name as a Trademark, Especially Not TRUMP TOO SMALL

The Supreme Court made it clear, regardless of any intended message, the First Amendment does not permit anyone to register someone else’s name as part of a trademark. The Lanham Act, the law which governs federal registration of trademarks, (“the Act”), prohibits registration of trademarks containing the names of living individuals without their consent. In the case of Vidal v. Elster, the Court held that such a restriction is not a violation of the First Amendment. More >

SCOTUS to Public Officials: Private Eyes Are Watching You...Post to Your Social Media

Removing negative comments or blocking someone from your social media page may seem harmless, but if you’re a public official, a new holding from the United States Supreme Court may give you pause about how you use your social media. More >

Are You Sure That’s Free? Content from Others in Your Social Media

Big business owners, small business owners, entrepreneurs, and influencers are all looking for boosts to their reputations that drive traffic and revenue their way. Using the parlance of the 2020s, they are looking to generate impressions and conversions through clever online marketing—usually leveraging the power and reach of social media platforms. Frequently this takes the form of sharing or reposting content already on social media, sometimes with a creative business-specific twist. More >

“X” Marks the Spot Where Twitter Once Stood – A Lesson in Trademark Searching and Rebranding

In early August, the nearly half a billion users of Twitter looked at their phones and found something perplexing—the instantly-recognizable blue icon with the white silhouette of a bird had vanished, and in its place a black square with a white “X” had appeared. CEO Elon Musk had decided to rebrand Twitter as “X”—but did he think through all the trademark ramifications of this choice before implementing it? More >

Miami Dance Club Hopes New Golf Tour’s Name Will Be Short-LIVed

Over the past few weeks we have been watching CBS’s celebration of college basketball and, during commercial breaks, hearing those familiar musical notes that signal The Masters golf tournament has arrived. So, what better time than now to celebrate Passover, Easter, world class golf, and, naturally, a good trademark dispute.

More >

How Much “Dune” You Know about Copyright?

A few months ago, an NFT group known as “Spice DAO” made the news for paying nearly $3 million at auction for a rare book of filmmaker Alexander Jodorowsky’s storyboards and concept art for a never-to-be-made adaptation of Frank Herbert’s epic science fiction novel Dune—and announcing their plans to use their purchase to make and sell their own adaptations and derivative works as well as copies of the book itself in NFT form. Of course, buying a copy of a book, no matter how rare, does not grant you the copyright or license to its contents. A clear gaff to be sure, which is then heightened by the fact that the purchase was funded almost entirely by investors and fans of the Dune franchise. But if purchasing a creative work does not give you rights to reproduce it, what does? We’ve put together this quick quiz to help you figure out when you do—and don’t—own the rights to a piece of intellectual property covered under copyright law. More >

March Gladness – New KY Law Allows College Athletes to Profit from Use of Name, Image, and Likeness

On March 9th, Governor Beshear, surrounded by Kentucky college coaches, put his signature on a new law that will allow college athletes to profit from the use of their name, image, and likeness, an opportunity formerly blocked by the NCAA. This new law opens up many doors for college athletes to benefit from their most closely held intellectual property—themselves. More >

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