As new technologies like AI deepfakes and digital likeness tools emerge, the conversation around NIL and personal brand protection has never been more relevant.
Bruce will explore these evolving issues at the International Trademark Association (INTA) Leadership Conference November 20, alongside Nicholas Hawkins, Relani Belous, and Lance Pillersdorf, in a panel focused on the future of publicity rights valuation and digital identity.
“Five years ago, it was mostly celebrities such as Michael Jordan, Prince, and Taylor Swift policing unauthorized uses of their name, image, and likeness,” says @Bruce Paul, Member at McBrayer. “Rights of publicity statutes and common law rights of action largely existed to protect celebrities and athletes. Social media and the rise of influencer culture have leveled the playing field in that ‘everyday people’ now can monetize their names, images, voices, and personal brands.”
Check out INTA’s overview of the presentation: Session Preview - NIL Rights and RoP in the Digital Age - LM2025
