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Showing 2 posts from 2026.
From Expansion to Strategy: Navigating the Next Phase of the Bourbon Industry
Over the past month, Kentucky has hosted several gatherings that brought together some of the most influential voices in the bourbon industry.
Events like DISCUS, the Jim Beam Institute Conference, and most recently Bourbonomics in Louisville have created an opportunity for leaders across distilling, hospitality, tourism, and business to reflect on where the industry is headed.
At Bourbonomics, I was asked a question that I think captures the moment the industry is in right now. More >
From Barrel to Brand: When Legal Strategy Fuels Growth
Most distilleries think about law in terms of compliance.
Permits. Labels. Distribution. Avoiding risk.
But when legal strategy becomes part of the business strategy, something powerful happens.
Instead of asking, “How do we stay out of trouble?”
The better question becomes: What becomes possible?
Thinking of a strong legal strategy as a key ingredient to a winning recipe helps distilleries optimize intellectual property. When intellectual property counsel can work closely with a business from the start, counsel is able to learn more about the business and its goals. This collaboration can result in the 
development of stronger, more enforceable marks, clear trademark and copyright portfolios, and robust intellectual property agreements protecting those intellectual property assets.
Early collaboration between intellectual property counsel and business helps guide the business’s decision-making process in a way that is legally sound, reducing risk and increasing momentum for brand expansion. This may mean ensuring that client’s own all the intellectual property in work for hire agreements, crafting policies to protect company brands, and formulating terms and conditions governing the use of company marks or even website terms and conditions of use. Working closely with intellectual property counsel ensures that as your bourbon ages to perfection, so does your IP. More >
