Lexington Digital Rights Management Lawyers
In today's business environment, where the Internet and other new media are converging with television, radio and other traditional forms of media, it is essential for companies to understand how their business may be impacted by their own use of media as well as the use of those media by customers and others. With a vibrant Internet and media law practice, clients can rely on the attorneys of McBrayer to protect their interests.
Internet Defamation and Free Speech
The line between protected speech and Internet defamation is sometimes hard to find. Our legal team understands how to use emerging Internet law to the advantage of clients whose businesses are threatened by online libel, trade libel or defamation. Our main objective in these cases is to have the defamatory material removed from the website on which it appears. In appropriate situations, we may also pursue civil litigation to recover damages.
Employer-Employee Relations and the Internet
The Internet, especially social media sites, is increasingly being used by employers to conduct background checks of prospective employees. Similarly, many companies use online recruiting tools to solicit applications. There are detailed requirements for formulating job postings as well as rules governing the way an employer can and cannot use information gathered online concerning an applicant. We are well-versed in this complex area and will advise you accordingly.
Intellectual Property: Trademarks and Internet Copyright
Copyrighted content can be easily misappropriated and posted on the websites of other individuals or companies. We represent businesses, individuals and Internet Service Providers (ISPs) in copyright cases, including those involving the Digital Millennium Copyright Act. Our attorneys also handle trademark infringement issues, including cybersquatting and the unfair use of our clients' trademarks in the online materials of others.
Using Online and Traditional Media to Further Business Goals
Our Kentucky legal team counsels and advises businesses on proper uses of television, radio and online advertising, as well as the potential pitfalls associated with each. Similarly, we are well-positioned to advise clients on the use of online media to formulate a successful public relations campaign.
Take the First Step to Success
To discuss Internet and media law, and how best to approach it from the standpoint of your business, contact the experienced legal team at McBrayer. With law offices in Lexington and Louisville and a government relations practice in Frankfort with a presence in Washington, D.C., we serve clients throughout Kentucky and the United States.
News & Insights
- Business Lexington, October 8, 2020
- Attorneys from McBrayer law offices in Lexington and Louisville achieved a 2018 listing in U.S. News Best Lawyers in AmericaAugust 15, 2017
- How Social Meida Affects Jury SelectionDRI - For the Defense National Magazine/Trial Tactics Division, October 1, 2015
- Overtime Law Update – One Rule Stalled, One Law Gaining Momentum May 9, 2017
- Another Facebook Case, Another Lesson Learned, cont. May 2, 2013
- Another Facebook Case, Another Lesson Learned April 29, 2013
- Cynthia L. Effinger - Attorney Biography
- Katherine K. Yunker - Attorney Biography
Who We Serve
McBrayer PLLC stays on the cutting edge of media, internet, and technology issues despite an ever-evolving tech environment. Our attorneys work with employers of all types and sizes as well as individuals assessing legal risks of use of various forms of media and technology. Our services focus on both the internal and external use of media and technology.
Internal management of media and technology includes review and assessment of IT policies, employment policies (including employee use of social media), media relations policies, and intellectual property policies as those apply to the use of media and technology. We also conduct general Internet law compliance reviews of our clients' websites and wireless websites.
With respect to external, i.e., client-focused use of media and technology, we craft terms and conditions of use, privacy policies and other key website agreements. We can also assist clients in crafting a broad range of Internet and wireless content licenses and distribution agreements, both relating to the original content of our clients and to third-party or user-generated content that our clients license and distribute.
We also assist clients with cybersquatting matters, domain disputes, domain theft or "hijacking," and legal services related to the management of domain name portfolios, and take quick and decisive action for clients facing false Internet advertising by their competitors.
We assist clients in identifying and aggressively pursuing those responsible for hacking, theft of data, cyber-trespassing, and other forms of unauthorized access to computers and networks, whether by a competitor, an ex-employee or a data thief.
Finally, we represent clients in a variety of defamation and speech matters, including defamatory posts on social media and retail and restaurant review site, as well as and many different types of business defamation and trade libel disputes.
Who do we serve? Our attorneys represent individuals and businesses involved in every industry, whether a small family-owned business or a corporation on the Fortune 500 list. Our clients operate within many fields, including: health care, hospitality financial services, education, commercial real estate, manufacturing, physical therapy, retail establishments, agriculture, telecommunications, and construction. They all have legal issues related to the internet and emerging media and communication technologies. Whether you are an individual defamed on a social media site or a multimillion dollar business with cloud computing and domain name ownership issues, our lawyers can address the full spectrum of your internet and technology law questions and needs.