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Showing 2 posts from 2023.
“X” Marks the Spot Where Twitter Once Stood – A Lesson in Trademark Searching and Rebranding
In early August, the nearly half a billion users of Twitter looked at their phones and found something perplexing—the instantly-recognizable blue icon with the white silhouette of a bird had vanished, and in its place a black square with a white “X” had appeared. CEO Elon Musk had decided to rebrand Twitter as “X”—but did he think through all the trademark ramifications of this choice before implementing it? More >
Miami Dance Club Hopes New Golf Tour’s Name Will Be Short-LIVed
Over the past few weeks we have been watching CBS’s celebration of college basketball and, during commercial breaks, hearing those familiar musical notes that signal The Masters golf tournament has arrived. So, what better time than now to celebrate Passover, Easter, world class golf, and, naturally, a good trademark dispute.
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