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Intellectual Property Blog

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Photo of Intellectual Property Blog Peter J. Rosene
Associate
prosene@mcbrayerfirm.com
502-327-5400; ext. 2306
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I focus my practice primarily on intellectual property, copyright, trademarks and infringement litigation.  There are several components related to intellectual property that …

Showing 1 post by Peter J. Rosene.

The “Likelihood of Confusion” Test for Trademarks: What to Know When Creating Your Brand

Posted In Trademark

The purpose of a trademark is to provide your business with a unique identifier on which to build your brand. Trademarks then help you to stand out in the marketplace. It’s only fitting, therefore, that one of the key elements of trademark infringement under the Lanham Act, also known as the Trademark Act, is the likelihood that consumers would be confused by a mark that is similar in some way to the potentially-infringed trademark. More >

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