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Showing 1 post in collegiate athletics.

March Gladness – New KY Law Allows College Athletes to Profit from Use of Name, Image, and Likeness

Posted In collegiate athletics, Intellectual Property, Name, Image, and Likeness

On March 9th, Governor Beshear, surrounded by Kentucky college coaches, put his signature on a new law that will allow college athletes to profit from the use of their name, image, and likeness, an opportunity formerly blocked by the NCAA. This new law opens up many doors for college athletes to benefit from their most closely held intellectual property—themselves. More >

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