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Showing 1 post tagged Right of Publicity.
Opening the Door to Maximum Brand Value in a Post-House World
Posted In NIL, Publicity Rights
An athlete’s name, image, and likeness (“NIL”) are part of his or her brand. An athlete’s name, image, and likeness are all valuable assets. Professional athletes often protect their NIL, and now, as a result of the House v. NCAA settlement, student athletes can do the same. More >
