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McBrayer Blogs

Showing 2 posts in PhoneDog v. Kravitz.

Who Owns Your Company’s Social Media Accounts?

Some business assets are easy to spot: a company car or fax machine, for example. Others are intangible, like a bank account or line of credit. More >

Who owns your Twitter account?

As more and more employees are tasked with -- or even hired for the express purpose of -- tweeting on behalf of their employer, it is important to think about ownership of the twitter account from which they tweet.  A twitter account can be an important asset to a business or organization because the account (and the owner thereof) amasses followers who can become customers, fans and/or contributors.  Those followers can also share the marketing and informative content your company or organization chooses to share with others by re-tweeting, liking or quoting your tweets, or by old-fashioned word-of-mouth.  If they suddenly disappear, it may take significant time and effort to amass those followers again, and some you may never get back. More >

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